Branding that lights a spark
Branding that lights a spark
My experience spans across telecommunications, retail, property, hospitality, government, FMCG, finance and not for profit sectors.
Some brands I have collaborated with for purpose, communications, campaigns, copy, branding and strategy pieces:
CAPE GRIM
Through numerous stakeholder interviews, one truth emerged: you can easily see through luxury bottled water. Yet, sourced from the purest skies, untouched by earthly contaminants, Cape Grim raindrops are bottled with unrivalled purity. We captured this authenticity in the narrative of “Rarified Purity”— a story both simple and compelling.
RESEARCH • STRATEGY
LIFELINE AUSTRALIA
Lifeline was piloting an innovative text-based service to further aid those in crisis. The campaign to promote this new service was born from lived experiences, individual interviews, impassioned group discussions, and purpose-driven workshops. Through this process, we unearthed a communication platform that is not just strong, but truly powerful.
Research • Messaging • Naming • Communications strategy
ROOFTOP
The opportunity lay in encapsulating Melbourne’s unique stories, ethos, and social responsibility through immersive experiences at Rooftop, where “experience is everything.”
Our strategy encompassed extensive site visits, thorough analysis of retail leasing presentations, a review of global trends and the target audiences, and in-depth stakeholder interviews with architects and leasing managers. Through collaborative territory development and stakeholder engagement, we unlocked the key to success for this transformative project.
STRATEGY • Messaging • Storytelling
THE ART SERIES
Through an intensive series of workshops, we meticulously crafted the brand architecture for The Art Series master brand and its sub-brands: The Cullen, The Olsen, and The Blackman. Drawing inspiration from the artists themselves, we developed a distinctive concept that celebrates the unique individualism of The Art Series, emphasising the idea that “no two are ever the same.”