Redefine your organisational story, one story at a time
Together, we’ll unearth opportunities that align with your business goals.
I help you:
- Reveal your company’s purpose, positioning, voice, values, and vision.
- Emotionally connect with your audience through messaging and brand experience.
- Guide your brand towards meaningful transformation and real growth.
- Deliver a full brand story and messaging framework, including a strategic roadmap, elevator pitch, and compelling website copy.
THE PROCESS
1.
DISCOVERY
Context and intention
Understand where you have been, where you are now and where you want to go.
2.
STRATEGY
Explore and define
Your competitor and category opportunities, vision, purpose, audiences, and voice.
3.
ENGAGEMENT
Connect and inspire
Co-create a plan to make an impact across all brand touchpoints.
The best way to connect strategy is through stories, because it is through stories that we, as humans, engage on a deeper level.
HOW I CAN BE OF SERVICE:
Delving deep into the core of your brand through data mining, workshops, interviews and focus groups, competitive landscapes and identifying the category opportunity to unearth nuanced perspectives that inform strategic decision-making.
By blending collective experiences, stories, values, and the essence of your existence, we create a compelling narrative that fosters a strong connection to your organisational identity for internal and external stakeholders.
Curating a distinctive brand language that resonates with the target audience, aligning tone, style, and content to convey a consistent and authentic narrative across various channels, ensuring an engaging and memorable brand presence.
Not just purpose driven, but purpose embodied, ensuring that every initiative and decision reflects the commitment to integrating purpose into the fabric of your business for positive impact.
Strategic plans to connect with customers and achieve specific business objectives, driven by core messages and creative content designed to garner attention.
An effective EVP makes your business a compelling place to be by creatively expressing the company’s purpose, values, culture, benefits, and brand experience.