Privacy Statement

Effective Date: January 2024
STORYbrands Pty Ltd (ABN 23 229 465 994) (“STORYbrands”, “we”, ”us” or “our”) know that our use, collection and protection of your personal information is very important. We respect your personal information and privacy and are committed to keeping your personal information safe.
We are bound by the Privacy Act 1988 (Cth) (“Privacy Act”) and the Australian Privacy Principles (“APPs”)
1. THE COLLECTION OF PERSONAL INFORMATION
1.1 Kinds of information we collect and hold
We collect information that is reasonably necessary for or directly related to one or more of our functions and activities. The types of personal information we collect include but are not limited to your name, email and personal stories and/or thoughts you have submitted to us.
1.2 How we collect your personal information
We take steps to ensure that we collect personal information by lawful means. We obtain your personal information when you contact or correspond with us, and or when you complete registration forms.
2. PURPOSE OF COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION
2.1 How we may use personal information
Primarily we collect personal information so we can provide you with information regarding our business and the products and services that we have to offer and to create a more personalised experience for you.
2.2 Disclosure
We will not disclose your personal information to third parties outside our organisation unless required by an enforcement authority, regulator, law, court or tribunal.
2.3 Cross border disclosure
In the ordinary course of our day-to-day business activities and those of our service providers (we use some cloud service providers to process our data), your personal information may be transferred, accessed, processed and/or stored within Australia, Germany, Spain and North America.
Where we arrange for work or services to be undertaken on our behalf, that work is undertaken under conditions of confidentiality. We will take reasonable steps in the circumstances to ensure that the overseas recipient adheres to the APPs.
2.4 Direct marketing
Direct marketing involves us communicating directly with you to promote our business. This can be achieved by an array of methods however we primarily use email. We will always obtain your express consent prior to using your personal information for direct marketing purposes. We do not actively market to children or knowingly collect personal information about children without parental consent. Whilst we do take steps to ensure that children’s privacy and rights are not compromised, it is ultimately the responsibility of parents to monitor their children’s internet usage.
2.5 Electronic communications
Where we electronically communicate with for the purpose(s) mentioned above, we comply with the Spam Act 2003 (Cth). We take steps to ensure that our electronic communications meet the following conditions, they:
(a) will only be sent with your consent, which you either provide expressly, or in very limited circumstances, that consent is inferred by your conduct or an existing ongoing business relationship;
(b) contain accurate information about us and how to contact us; and
(c) contain a functional unsubscribe facility to allow you to opt out of receiving electronic messages from us in the future.
2.6 Opting out
If you do not wish to receive any communication from us such as email you can opt out at any time. You can choose to unsubscribe and or by contacting us on hello@storybrands.co. When you opt out, we will stop sending the material until such time as you change your preferences.
3. SECURITY OF PERSONAL INFORMATION
3.1 Integrity and quality of personal information
We take reasonable care to ensure that personal information we use, store and subsequently destroy/delete (where relevant) meets certain quality requirements, in that the personal information is accurate, up to date and complete.
3.2 Security of personal information
While care is taken to protect your personal information, unfortunately no data transmission over the internet is guaranteed as being 100% secure. Accordingly, we cannot guarantee the security of any information you send to us or receive from us online. That is particularly true for information you send to us via email as we have no way of protecting the information until it reaches us. Once we receive your personal information, we are required to protect it in accordance with the Privacy Act.
If personal information is no longer required for the purpose for which we are permitted to use, disclose or legally retain it, then we will permanently remove from a record any information by which an individual may be identified in order to prevent future re-identification from the data available. We retain information as long as needed to comply with the law or our own procedures.
Aside from what is stated in clause 1.3, we will at no time sell, rent or trade your personal information to or with any other unrelated entity.
4. ACCESS, CORRECTION, COMPLAINTS AND ENQUIRIES
We take reasonable steps to ensure that information we collect, hold or disclose about you is accurate, complete and up to date.
4.1 Access to information we hold about you
At any time you can request access to information we hold about you, just contact us at hello@storybrands.co.
4.2 Correction and deletion of information we hold about you
We also encourage you to actively engage with us and let us know when your details change or if your personal information needs correction or updating via our contact information provided below.
We will delete any personal information we have collected if it serves no further business purpose, upon request or in the case you opt out of all direct marketing communications.
4.3 Complaints and enquiries
If you are not happy with the way we have handled your personal information or believe that we have breached the Privacy Act or APPs then please contact us and we will try our best to resolve the matter with you. For security reasons, we request that complaints, requests for access to or correction of personal information or any enquiries or questions concerning privacy matters be e-mailed to: hello@storybrands.co
We may also require proof of your identity. For information about privacy generally, or if your concerns are not resolved to your satisfaction, please contact the Office of the Australian Information Commissioner at www.oaic.gov.au and on 1300 363 992.
5. CHANGES TO THIS PRIVACY POLICY AND OBTAINING A COPY
We may review and update this Privacy Policy from time to time to ensure it is current. If such a review or update does occur, the most current version of the Privacy Policy is placed on our website at www.storymag.co
Last updated August 2023

Responsible AI Manifesto

Effective date: January 2024
1. INTRODUCTION
AI is one of the most transformative technological shifts in human history. This manifesto is designed to ensure the responsible use of AI in my business, and influence responsible use of AI within my industry. Thank you and credit to Paul Roetzer and the MarketingAI Institute team for supplying as a starting point for us to define our own responsible practices in our own businesses as this technology evolves.
2. MY RESPONSIBLE AI PRINCIPLES
I believe in the responsible design, development, deployment and operation of AI technologies.
I believe in a human-centred approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
I believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.
I believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.
I believe in the power of language, images and videos to educate, influence, and affect change. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
I believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions.
I believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.
I believe in personalisation without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
I believe in intelligent automation without dehumanisation, and the potential of AI to have profound benefits for humanity and society.
I believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.
I believe in the importance of up-skilling and re-skilling professionals, and using AI to build more fulfilling careers and lives.
I believe in partnering with organisations and people who share these principles.
3. HOW I USE AI TODAY
While I am experimenting with AI technologies to drive efficiency and performance across my business, the primary use cases today are in the generative AI space for marketing, specifically content creation for my own marketing related content and in some aspects of client-related work.

Terms + Conditions

STORYbrands – Website Terms of Use
Welcome to our website. This website is owned and operated by STORYbrands (ABN71 625 742 921) and its successors and assignee’s (we, our or us). It is available at: www.storymag.co and may be available through other addresses or channels.
These Terms of Use (Terms) govern you, the person, organisation or entity that accesses and/or uses our Site (referred to as you or your) and form a contract between you and us if you access our Site. Your use of the Site indicates that you have had sufficient opportunity to access these Terms and that you have read and accepted these Terms so please read them carefully. If you have any questions, please contact us using the contact details below. Should you not accept these Terms, you should immediately cease accessing and using this Site.
1. INFORMATION:
The information, including statements, opinions and documents (for example agreements), contained in this Site (Information) is for general information purposes only. It does not take into account your specific needs, objectives or circumstances, and it is not advice. Any reliance you place on the information is at your own risk. Before acting on any Information, we recommend that you consider whether it is appropriate for your circumstances, carry out your own research and seek professional advice, including legal advice, where necessary.
2. AMENDMENT:
The Information and Terms may be amended without notice from time to time in our sole discretion. Your use of our Site following any amendments indicates that you accept the amendments. You should check the Terms regularly to ensure you are aware of any changes, and only proceed to use the Site if you accept and will comply with the new Terms.
3. YOUR WARRANTIES:
You warrant to us that you have the legal capacity to enter these Terms and form a contract, and that you have read and understood these Terms, before using the Site.
4. LICENCE TO USE THE SITE:
We grant you a non-exclusive, royalty-free, revocable, worldwide, non-transferable right and licence to use the Site for your personal use, in accordance with these Terms. All other uses are prohibited without our prior written consent.
5. PROHIBITED CONDUCT:
You must not:
use the Site for any activities, or post or transmit any material from the Site,
unless you hold all necessary rights, licences and consents to do so;
that defames, harasses, threatens, menaces, offends or restricts any person;
that infringes the intellectual property or other rights of any person;
that would cause you or us to breach any law, regulation, rule, code or other legal obligation;
that is or could reasonably be considered to be obscene, inappropriate, defamatory, disparaging, indecent, seditious, offensive, pornographic, threatening, abusive, liable to incite racial hatred, discriminatory, blasphemous, in breach of confidence or in breach of privacy; or
that would bring us, or the Site, into disrepute;
use the Site to send unsolicited email messages;
interfere with or inhibit any user from using the Site;
attempt to or tamper with, hinder or modify the Site, knowingly transmit viruses or other disabling features, or damage or interfere with the Site, including but not limited to the use of trojan horses, viruses, or piracy or programming routines that may damage or interfere with the Site; or
facilitate or assist a third party to do any of the above acts.
6. COPYRIGHT AND INTELLECTUAL PROPERTY RIGHTS:
Our Site contains material which is owned by or licensed to us and is protected by Australian and international laws. We own the copyright which subsists in all creative and literary works displayed on the Site. You agree that, as between you and us, we own all intellectual property rights in the Site, and that nothing in these Terms constitutes a transfer of any intellectual property rights. Your use of the Site does not grant you a licence to, or act as a right to, use any of the intellectual property, whether registered or unregistered, displayed on the Site without the express written permission of the owner.
You must not breach any copyright or intellectual property rights connected with the Site. This includes but is not limited to:
altering or modifying any of the code or the material on the Site;
causing any of the material on the Site to be framed or embedded in another website; or
creating derivative works from the content of the Site.
7. PRIVACY:
We are committed to protecting your privacy. Please read our Privacy Policy which is available on the Site. By agreeing to these Terms, you agree to accept our Privacy Policy.
8. YOUR CONTENT:
If you choose to submit any content on the Site, you:
warrant to us that you have all necessary rights to submit the content;
grant us a perpetual, non-exclusive, royalty-free, irrevocable, worldwide and transferable right and licence to use that content in any way (including but not limited to, by reproducing, changing, and communicating the content to the public) and permit us to authorise any other person to do the same thing; and
you consent to any act or omission which would otherwise constitute an infringement of your moral rights, and if you add any content in which any third party has moral rights, you must ensure that the third party consents in the same manner.
9. THIRD PARTY INFORMATION:
The Site may contain third party information, including but not limited to user comments, guest articles and advertisements (Third Party Information). We do not control, recommend, endorse, sponsor or approve Third Party Information, including any information, products or services mentioned in Third Party Information. You should make your own investigations with respect to the suitability of Third Party Information for you.
10. THIRD PARTY LINKS AND WEBSITES:
This Site may contain links to websites owned by third parties (Third Party Sites). We do not control, recommend, endorse, sponsor or approve Third Party Sites, including any information, products or services mentioned on Third Party Sites. You should make your own investigations with respect to the suitability of Third Party Sites for you.
11. RESERVATION OF RIGHTS:
We reserve the right to amend or delete any and all of your content, Third Party Information and/or Third Party Sites, and to block any user, if we believe that there is a violation of these Terms, or for any other reason, in our sole discretion.
12. DELAYS AND OUTAGES:
We are not responsible for any delays or interruptions to the Site. We will use commercially reasonable efforts to minimise delays and interruptions. We cannot warrant that the Site will be available at all times or at any given time. We may at any time and without notice to you, discontinue the Site in whole or in part. We are not responsible for any loss, cost, damage or liability that may result from our discontinuance of the Site.
13. LIMITATION OF LIABILITY:
To the extent permitted by law, we exclude all liability for any loss, damage, costs or expense, whether direct, indirect, incidental, special and/or consequential including loss of profits, suffered by you or any third party, or claims made against you or any third party which result from any use of or access to, or any inability to use or access, the Site.
To the extent permitted by law, we exclude all representations, guarantees, warranties or terms (whether express or implied) other than those expressly set out in these Terms, and the Australian Consumer Law to the extent applicable.
14. DISCLAIMER:
The Site is provided to you without warranties, express or implied, including but not limited to implied warranties of merchantability and/or fitness for a particular purpose. We do not warrant that the functions contained in any material on the Site or your access to the Site will be error free, that any defects will be corrected, that the Site or the server which stores and transmits material to you are free of viruses or any other harmful components, or that the Site will operate on a continuous basis or be available at any time.
While we endeavour to keep the Site and Information up to date and correct, we make no representations, warranties or guarantee, express or implied, about:
the completeness, accuracy, reliability, suitability or availability of any Information, images, products, services, or related graphics contained on the Site for any purpose;
Third Party Information; or
Third Party Sites.
You read, use, and act on information contained on the Site, Third Party Information and/or Third Party Sites, strictly at your own risk.
15. INDEMNITY:
By using the Site, you agree to defend and fully indemnify and hold us (and our officers, directors, employees, contractors and agents) harmless from and against all claims, actions, suits, demands, damages, liabilities, costs or expenses (including legal costs and expenses on a full indemnity basis), including in tort, contract or negligence, arising out of or connected to:
your use of or access to the Site;
any breach by you of these Terms; or
any wilful, unlawful or negligent act or omission by you.
This defence and indemnification obligation will survive these Terms and your use of the Site. These Terms, and any rights and licences granted hereunder, may not be transferred or assigned by you, but may be assigned by us without restriction.
16. BREACH:
You may only use the Site for lawful purposes and in a manner consistent with the nature and purpose of the Site. By using the Site, you agree that the exclusions and limitations of liability set out in these Terms are reasonable. If you do not think they are reasonable you must not use the Site. We reserve the right to remove any and all content found to be in breach of intellectual property rights, including without limitation copyright, or which in our opinion is deemed inappropriate and/or illegal. If you breach these Terms, we reserve the right to block you from the Site and to enforce our rights against you. If we do not act in relation to a breach of these Terms by you, this does not waive our rights to act with respect to subsequent or similar breaches of these Terms by you. All rights not expressly granted in these Terms are reserved.
17. EXCLUSION OF COMPETITORS:
You are prohibited from using the Site, including the Information, in any way that competes with our business. If you breach this term, we will hold you responsible for any loss that we may sustain, and hold you accountable for any profits that you may make from non-permitted use. We reserve the right to exclude any person from using the Site and Information, in our sole discretion.
18. ENFORCEABILITY:
If any provision of these Terms is found to be illegal, invalid or unenforceable by a court of law, then the provision will not apply in that jurisdiction and is deemed not to have been included in these Terms in that jurisdiction. This will not affect the remainder of these Terms, which continue in full force and effect.
19. FURTHER ASSURANCES:
Each party must, at its own expense, do everything reasonably necessary to give full effect to these Terms and the events contemplated by them.
20. TERMINATION:
These Terms are effective until terminated by us, which we may do at any time and without notice to you. In the event of termination, all restrictions imposed on you by these Terms and limitations of liability set out in the Terms will survive.
21. DISPUTES:
You agree to use your best endeavours to use mediation and negotiation to resolve any dispute arising out of or relating to these Terms, prior to resorting to an external dispute resolution process. Please notify us in writing of any dispute you may have.
22. JURISDICTION:
Your use of the Site and any dispute arising out of your use of it is subject to the laws of Victoria and the Commonwealth of Australia. These Terms are governed by the laws of Victoria and the Commonwealth of Australia and subject to the exclusive jurisdiction of the courts operating in Victoria. The Site maybe accessed throughout Australia and overseas. We make no representation that the Site complies with the laws (including intellectual property laws) of any country outside Australia. If you access the Site from outside Australia, you do so at your own risk and are responsible for complying with the laws in the place where you access the Site.
We may be contacted at: hello@storybrands.co
Last update: August 2023